Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
044F9F
RGB
4, 79, 159
HSL
211, 95%, 32%
HSB
211, 97%, 62%
CMYK
97, 50, 0, 38
LAB
33, 5, -50
LCH
33, 50, 276
OKLCH
0.44, 0.15, 256
XYZ
9, 8, 34
LUV
33, -18, -67
HWB
211, 2%, 38%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.