Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
044FB5
RGB
4, 79, 181
HSL
215, 96%, 36%
HSB
215, 98%, 71%
CMYK
98, 56, 0, 29
LAB
35, 13, -61
LCH
35, 62, 282
OKLCH
0.45, 0.17, 259
XYZ
11, 9, 45
LUV
35, -17, -82
HWB
215, 2%, 29%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.