Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0459BF
RGB
4, 89, 191
HSL
213, 96%, 38%
HSB
213, 98%, 75%
CMYK
98, 53, 0, 25
LAB
38, 10, -61
LCH
38, 62, 280
OKLCH
0.48, 0.18, 258
XYZ
13, 11, 51
LUV
38, -20, -85
HWB
213, 2%, 25%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.