Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
045AA3
RGB
4, 90, 163
HSL
208, 95%, 33%
HSB
208, 98%, 64%
CMYK
98, 45, 0, 36
LAB
37, 0, -47
LCH
37, 47, 270
OKLCH
0.47, 0.14, 252
XYZ
10, 10, 36
LUV
37, -21, -64
HWB
208, 2%, 36%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.