Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
045AB4
RGB
4, 90, 180
HSL
211, 96%, 36%
HSB
211, 98%, 71%
CMYK
98, 50, 0, 29
LAB
38, 6, -55
LCH
38, 55, 276
OKLCH
0.48, 0.16, 256
XYZ
12, 11, 45
LUV
38, -20, -77
HWB
211, 2%, 29%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.