Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
045D8F
RGB
4, 93, 143
HSL
202, 95%, 29%
HSB
202, 97%, 56%
CMYK
97, 35, 0, 44
LAB
37, -9, -35
LCH
37, 36, 256
OKLCH
0.46, 0.11, 243
XYZ
9, 10, 27
LUV
37, -23, -47
HWB
202, 2%, 44%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.