Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
045F81
RGB
4, 95, 129
HSL
196, 94%, 26%
HSB
196, 97%, 51%
CMYK
97, 26, 0, 49
LAB
37, -14, -26
LCH
37, 30, 241
OKLCH
0.46, 0.09, 232
XYZ
8, 10, 22
LUV
37, -25, -34
HWB
196, 2%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.