Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0464EB
RGB
4, 100, 235
HSL
215, 97%, 47%
HSB
215, 98%, 92%
CMYK
98, 57, 0, 8
LAB
45, 19, -76
LCH
45, 78, 284
OKLCH
0.54, 0.22, 260
XYZ
20, 15, 80
LUV
45, -22, -110
HWB
215, 2%, 8%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.