Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
046FCC
RGB
4, 111, 204
HSL
208, 96%, 41%
HSB
208, 98%, 80%
CMYK
98, 46, 0, 20
LAB
46, 2, -57
LCH
46, 57, 272
OKLCH
0.54, 0.17, 253
XYZ
17, 16, 59
LUV
46, -26, -83
HWB
208, 2%, 20%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.