Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0472D5
RGB
4, 114, 213
HSL
208, 96%, 43%
HSB
208, 98%, 84%
CMYK
98, 46, 0, 16
LAB
47, 3, -59
LCH
47, 59, 273
OKLCH
0.56, 0.17, 254
XYZ
18, 17, 65
LUV
47, -26, -88
HWB
208, 2%, 16%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.