Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0484C2
RGB
4, 132, 194
HSL
200, 96%, 39%
HSB
200, 98%, 76%
CMYK
98, 32, 0, 24
LAB
52, -13, -41
LCH
52, 43, 252
OKLCH
0.58, 0.13, 240
XYZ
18, 20, 54
LUV
52, -33, -61
HWB
200, 2%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.