Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
048FF6
RGB
4, 143, 246
HSL
206, 97%, 49%
HSB
206, 98%, 96%
CMYK
98, 42, 0, 4
LAB
57, -3, -61
LCH
57, 62, 268
OKLCH
0.64, 0.18, 251
XYZ
27, 26, 91
LUV
57, -34, -95
HWB
206, 2%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.