Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
04A5F5
RGB
4, 165, 245
HSL
200, 97%, 49%
HSB
200, 98%, 96%
CMYK
98, 33, 0, 4
LAB
64, -14, -51
LCH
64, 53, 254
OKLCH
0.69, 0.16, 241
XYZ
30, 34, 91
LUV
64, -41, -78
HWB
200, 2%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.