Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
05172D
RGB
5, 23, 45
HSL
213, 80%, 10%
HSB
213, 89%, 18%
CMYK
89, 49, 0, 82
LAB
7, 0, -17
LCH
7, 17, 269
OKLCH
0.20, 0.05, 254
XYZ
1, 1, 3
LUV
7, -4, -11
HWB
213, 2%, 82%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.