Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
051732
RGB
5, 23, 50
HSL
216, 82%, 11%
HSB
216, 90%, 20%
CMYK
90, 54, 0, 80
LAB
8, 2, -21
LCH
8, 21, 275
OKLCH
0.21, 0.06, 258
XYZ
1, 1, 3
LUV
8, -4, -13
HWB
216, 2%, 80%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.