Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
051C43
RGB
5, 28, 67
HSL
218, 86%, 14%
HSB
218, 93%, 26%
CMYK
93, 58, 0, 74
LAB
11, 5, -28
LCH
11, 28, 280
OKLCH
0.24, 0.08, 260
XYZ
1, 1, 5
LUV
11, -5, -22
HWB
218, 2%, 74%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.