Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
05213F
RGB
5, 33, 63
HSL
211, 85%, 13%
HSB
211, 92%, 25%
CMYK
92, 48, 0, 75
LAB
12, 0, -23
LCH
12, 23, 269
OKLCH
0.25, 0.07, 253
XYZ
2, 1, 5
LUV
12, -7, -19
HWB
211, 2%, 75%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.