Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
05262F
RGB
5, 38, 47
HSL
193, 81%, 10%
HSB
193, 89%, 18%
CMYK
89, 19, 0, 82
LAB
13, -9, -10
LCH
13, 13, 226
OKLCH
0.25, 0.04, 220
XYZ
1, 2, 3
LUV
13, -9, -8
HWB
193, 2%, 82%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.