Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
05275A
RGB
5, 39, 90
HSL
216, 89%, 19%
HSB
216, 94%, 35%
CMYK
94, 57, 0, 65
LAB
16, 6, -35
LCH
16, 35, 280
OKLCH
0.28, 0.10, 259
XYZ
3, 2, 10
LUV
16, -8, -34
HWB
216, 2%, 65%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.