Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
052845
RGB
5, 40, 69
HSL
207, 86%, 15%
HSB
207, 93%, 27%
CMYK
93, 42, 0, 73
LAB
15, -3, -22
LCH
15, 22, 263
OKLCH
0.27, 0.07, 248
XYZ
2, 2, 6
LUV
15, -9, -21
HWB
207, 2%, 73%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.