Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
052942
RGB
5, 41, 66
HSL
205, 86%, 14%
HSB
205, 92%, 26%
CMYK
92, 38, 0, 74
LAB
15, -5, -20
LCH
15, 20, 257
OKLCH
0.27, 0.06, 244
XYZ
2, 2, 5
LUV
15, -9, -19
HWB
205, 2%, 74%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.