Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
05294E
RGB
5, 41, 78
HSL
210, 88%, 16%
HSB
210, 94%, 31%
CMYK
94, 47, 0, 69
LAB
16, 0, -27
LCH
16, 27, 270
OKLCH
0.28, 0.08, 253
XYZ
2, 2, 8
LUV
16, -9, -26
HWB
210, 2%, 69%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.