Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
05347D
RGB
5, 52, 125
HSL
217, 92%, 25%
HSB
217, 96%, 49%
CMYK
96, 58, 0, 51
LAB
23, 10, -46
LCH
23, 48, 283
OKLCH
0.35, 0.13, 260
XYZ
5, 4, 20
LUV
23, -11, -54
HWB
217, 2%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.