Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
05357F
RGB
5, 53, 127
HSL
216, 92%, 26%
HSB
216, 96%, 50%
CMYK
96, 58, 0, 50
LAB
23, 11, -47
LCH
23, 48, 283
OKLCH
0.35, 0.13, 260
XYZ
5, 4, 21
LUV
23, -11, -55
HWB
216, 2%, 50%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.