Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
05377E
RGB
5, 55, 126
HSL
215, 92%, 26%
HSB
215, 96%, 49%
CMYK
96, 56, 0, 51
LAB
24, 9, -45
LCH
24, 46, 281
OKLCH
0.35, 0.13, 259
XYZ
5, 4, 20
LUV
24, -12, -53
HWB
215, 2%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.