Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
05385F
RGB
5, 56, 95
HSL
206, 90%, 20%
HSB
206, 95%, 37%
CMYK
95, 41, 0, 63
LAB
22, -3, -28
LCH
22, 28, 263
OKLCH
0.33, 0.08, 248
XYZ
4, 4, 11
LUV
22, -13, -32
HWB
206, 2%, 63%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.