Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
05417C
RGB
5, 65, 124
HSL
210, 92%, 25%
HSB
210, 96%, 49%
CMYK
96, 48, 0, 51
LAB
27, 2, -39
LCH
27, 39, 272
OKLCH
0.38, 0.11, 254
XYZ
6, 5, 20
LUV
27, -15, -49
HWB
210, 2%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.