Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
05447F
RGB
5, 68, 127
HSL
209, 92%, 26%
HSB
209, 96%, 50%
CMYK
96, 46, 0, 50
LAB
28, 1, -39
LCH
28, 39, 271
OKLCH
0.39, 0.12, 253
XYZ
6, 6, 21
LUV
28, -16, -49
HWB
209, 2%, 50%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.