Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0569E1
RGB
5, 105, 225
HSL
213, 96%, 45%
HSB
213, 98%, 88%
CMYK
98, 53, 0, 12
LAB
45, 12, -69
LCH
45, 70, 280
OKLCH
0.54, 0.20, 258
XYZ
19, 16, 73
LUV
45, -23, -101
HWB
213, 2%, 12%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.