Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0589E4
RGB
5, 137, 228
HSL
204, 96%, 46%
HSB
204, 98%, 89%
CMYK
98, 40, 0, 11
LAB
55, -5, -56
LCH
55, 56, 265
OKLCH
0.62, 0.17, 249
XYZ
23, 24, 77
LUV
55, -33, -85
HWB
204, 2%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.