Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
059CFE
RGB
5, 156, 254
HSL
204, 99%, 51%
HSB
204, 98%, 100%
CMYK
98, 39, 0, 0
LAB
62, -7, -59
LCH
62, 60, 263
OKLCH
0.68, 0.18, 248
XYZ
30, 31, 98
LUV
62, -37, -92
HWB
204, 2%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.