Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
05A1EA
RGB
5, 161, 234
HSL
199, 96%, 47%
HSB
199, 98%, 92%
CMYK
98, 31, 0, 8
LAB
62, -16, -47
LCH
62, 50, 252
OKLCH
0.68, 0.15, 240
XYZ
28, 31, 82
LUV
62, -40, -72
HWB
199, 2%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.