Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
05ADFF
RGB
5, 173, 255
HSL
200, 100%, 51%
HSB
200, 98%, 100%
CMYK
98, 32, 0, 0
LAB
67, -15, -52
LCH
67, 54, 254
OKLCH
0.71, 0.17, 241
XYZ
33, 37, 100
LUV
67, -43, -80
HWB
200, 2%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.