Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
05AFE4
RGB
5, 175, 228
HSL
194, 96%, 46%
HSB
194, 98%, 89%
CMYK
98, 23, 0, 11
LAB
66, -24, -38
LCH
66, 45, 237
OKLCH
0.71, 0.14, 229
XYZ
29, 36, 79
LUV
66, -45, -56
HWB
194, 2%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.