Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
061226
RGB
6, 18, 38
HSL
218, 73%, 9%
HSB
218, 84%, 15%
CMYK
84, 53, 0, 85
LAB
5, 1, -15
LCH
5, 15, 273
OKLCH
0.18, 0.04, 259
XYZ
1, 1, 2
LUV
5, -2, -8
HWB
218, 2%, 85%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.