Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
061E42
RGB
6, 30, 66
HSL
216, 83%, 14%
HSB
216, 91%, 26%
CMYK
91, 55, 0, 74
LAB
11, 3, -26
LCH
11, 26, 277
OKLCH
0.24, 0.07, 258
XYZ
2, 1, 5
LUV
11, -5, -21
HWB
216, 2%, 74%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.