Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
061E45
RGB
6, 30, 69
HSL
217, 84%, 15%
HSB
217, 91%, 27%
CMYK
91, 57, 0, 73
LAB
11, 4, -28
LCH
11, 28, 279
OKLCH
0.24, 0.08, 260
XYZ
2, 1, 6
LUV
11, -5, -23
HWB
217, 2%, 73%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.