Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
062736
RGB
6, 39, 54
HSL
199, 80%, 12%
HSB
199, 89%, 21%
CMYK
89, 28, 0, 79
LAB
14, -7, -13
LCH
14, 15, 241
OKLCH
0.26, 0.05, 232
XYZ
1, 2, 4
LUV
14, -9, -12
HWB
199, 2%, 79%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.