Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
06273F
RGB
6, 39, 63
HSL
205, 83%, 14%
HSB
205, 90%, 25%
CMYK
90, 38, 0, 75
LAB
14, -4, -19
LCH
14, 19, 258
OKLCH
0.26, 0.06, 245
XYZ
2, 2, 5
LUV
14, -8, -17
HWB
205, 2%, 75%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.