Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
062A62
RGB
6, 42, 98
HSL
217, 88%, 20%
HSB
217, 94%, 38%
CMYK
94, 57, 0, 62
LAB
18, 7, -37
LCH
18, 38, 281
OKLCH
0.30, 0.11, 260
XYZ
3, 3, 12
LUV
18, -9, -39
HWB
217, 2%, 62%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.