Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
062E46
RGB
6, 46, 70
HSL
203, 84%, 15%
HSB
203, 91%, 27%
CMYK
91, 34, 0, 73
LAB
17, -6, -19
LCH
17, 20, 252
OKLCH
0.29, 0.06, 241
XYZ
2, 2, 6
LUV
17, -11, -19
HWB
203, 2%, 73%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.