Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
063072
RGB
6, 48, 114
HSL
217, 90%, 24%
HSB
217, 95%, 45%
CMYK
95, 58, 0, 55
LAB
21, 9, -43
LCH
21, 44, 282
OKLCH
0.33, 0.12, 260
XYZ
4, 3, 16
LUV
21, -10, -48
HWB
217, 2%, 55%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.