Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
063D75
RGB
6, 61, 117
HSL
210, 90%, 24%
HSB
210, 95%, 46%
CMYK
95, 48, 0, 54
LAB
25, 2, -38
LCH
25, 38, 272
OKLCH
0.36, 0.11, 254
XYZ
5, 5, 17
LUV
25, -14, -45
HWB
210, 2%, 54%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.