Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
063F5E
RGB
6, 63, 94
HSL
201, 88%, 20%
HSB
201, 94%, 37%
CMYK
94, 33, 0, 63
LAB
25, -8, -24
LCH
25, 25, 252
OKLCH
0.35, 0.08, 240
XYZ
4, 4, 11
LUV
25, -15, -27
HWB
201, 2%, 63%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.