Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
06404A
RGB
6, 64, 74
HSL
189, 85%, 16%
HSB
189, 92%, 29%
CMYK
92, 14, 0, 71
LAB
24, -15, -11
LCH
24, 19, 217
OKLCH
0.34, 0.06, 213
XYZ
3, 4, 7
LUV
24, -17, -11
HWB
189, 2%, 71%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.