Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0645A2
RGB
6, 69, 162
HSL
216, 93%, 33%
HSB
216, 96%, 64%
CMYK
96, 57, 0, 36
LAB
31, 13, -56
LCH
31, 58, 283
OKLCH
0.42, 0.16, 260
XYZ
9, 7, 35
LUV
31, -15, -73
HWB
216, 2%, 36%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.