Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
06465E
RGB
6, 70, 94
HSL
196, 88%, 20%
HSB
196, 94%, 37%
CMYK
94, 26, 0, 63
LAB
27, -12, -20
LCH
27, 23, 239
OKLCH
0.37, 0.07, 230
XYZ
4, 5, 11
LUV
27, -18, -23
HWB
196, 2%, 63%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.