Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
065373
RGB
6, 83, 115
HSL
198, 90%, 24%
HSB
198, 95%, 45%
CMYK
95, 28, 0, 55
LAB
32, -12, -25
LCH
32, 28, 244
OKLCH
0.42, 0.08, 234
XYZ
6, 7, 17
LUV
32, -21, -31
HWB
198, 2%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.