Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
065498
RGB
6, 84, 152
HSL
208, 92%, 31%
HSB
208, 96%, 60%
CMYK
96, 45, 0, 40
LAB
35, 0, -44
LCH
35, 44, 270
OKLCH
0.44, 0.13, 252
XYZ
9, 9, 31
LUV
35, -20, -59
HWB
208, 2%, 40%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.