Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0657A8
RGB
6, 87, 168
HSL
210, 93%, 34%
HSB
210, 96%, 66%
CMYK
96, 48, 0, 34
LAB
36, 4, -51
LCH
36, 51, 274
OKLCH
0.46, 0.15, 255
XYZ
11, 10, 38
LUV
36, -20, -69
HWB
210, 2%, 34%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.